About Haïa

Haïa is a Dubai-based ready-to-wear womenswear brand founded in 2025 by Egyptian founder, Alia El Tayebi. 

The brand focuses on contemporary womenswear that balances classic design with bold and edgy statement details, creating refined silhouettes that are both feminine and distinctive. 

Designed for modern women with a deep appreciation for fashion that blends simplicity with statement, Haïa reflects style that is not tied to trends, but instead defined by enduring elegance. 

Haïa believes that clothing should make women feel both elegant and confident. Whether dressing for everyday moments or unforgettable occasions, the brand's pieces are designed to elevate your everyday.

Each collection reflects a balance of simplicity and statement. By combining clean lines, thoughtful details and refined silhouettes, Haïa creates pieces that are contemporary, feminine yet bold, versatile, and effortlessly wearable.